A Family Affair
iCandy, a British family business, produce award winning luxury pushchairs which represent the best start a parent can give their child.
Business at iCandy is a family affair; Brothers Bradley and Warren Appel absorbed manufacturing knowledge from their grandfather Charles who founded a fashion company in 1933. By the eighties the business was making children’s cycle helmets and car safety seats, before developing a range of widely sold nursery products.
With over 80 years of manufacturing pedigree and expertise, iCandy’s skilled designers continue to create on-trend products with fashion forward colours that also provide great function for the modern day parent. Leaders in the pushchair market, iCandy demonstrates their understanding of the importance for today’s modern parent to express their individual style whilst adhering to the practicalities of being a parent.
State-of-the-art product innovation and development has allowed iCandy to push the boundaries and cater for parents who want and deserve more. One of iCandy’s most significant moments so far is the Apple 2 Pear, the pioneering designers at iCandy created the award-winning pushchair that competitors have yet to aspire to. The ‘iCandy World’ continues to expand as demand increases from parents around the globe who want to experience the iCandy edge.
This balance of performance, luxury and design is iCandy’s signature, and they refuse to compromise or accept limitations in their pursuit of perfection. iCandy take pride in building a strong close-knit team and select candidates that are experts in their fields – ensuring everything they do is highly personal. In their commitment to supporting over 200 independent UK retailers, the brand displays a great passion to connect with parents in an authentic way, they greatly support independents offering of a full range of services to the consumer.
That’s why nothing looks or feels like an iCandy and why the brand have recently decided to launch their lifetime warranty across the entire range of pushchairs. The iCandy promise will ensure parents have peace of mind to concentrate on enjoying those special moments with their child and reinforces iCandy’s reputation for quality, design, innovation and trust.
iCandy also believe their responsibility extends beyond travel systems, and take their position as a leading figure in the parenting arena seriously. The brand strive to support parents and their children on their life journey wherever they are able to through a patronage of key charities such as Great Ormond Street Hospital (GOSH).