iCandy Appoints Cameron Appel as Vice CEO

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iCandy is thrilled to announce that Cameron Appel has been promoted to the position of Vice CEO at iCandy, effective immediately.  

As Vice CEO, Cameron will work closely with the joint CEOs, Bradley and Warren Appel, and other members of the leadership team to ensure that iCandy continues to deliver the highest quality products and services to its customers, while also exploring new opportunities for growth and innovation. He will continue to head up the development of iCandy’s digital offering, whilst also building and nurturing strong relationships with stakeholders, including iCandy’s extended family of retailers and suppliers. 

Having worked his way up the business from the warehouse floor to his previous role as Head of E-Commerce, Cameron has been with iCandy for over seven years and has demonstrated exceptional leadership skills and business acumen during that time. His dedication, hard work and expertise have been instrumental in driving the company's success and achieving its goals. 

Joint CEO, Warren Appel, says “We are delighted to congratulate Cameron on his well-deserved promotion to Vice CEO of iCandy. We are confident that his extensive experience and proven track record will be invaluable to iCandy as we continue to expand our reach and impact in the market.”  

Joint CEO, Bradley Appel, adds “Cameron has been an integral part of iCandy's success over the years, and we are confident that he will continue to make significant contributions to the company in his new role.” 

Commenting on his appointment, Cameron says “I’m excited to make a start on the new challenges that my role as Vice CEO will present. It’s a time of great opportunity and innovation here at iCandy, and I am really looking forward to helping to drive the business strategy to achieve further growth here in the UK and worldwide.” 


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About iCandy World Ltd  


iCandy is a British family run business and has been since its establishment in 1933, when it began as a fashion design and manufacturing company in London, always designing inhouse and sourcing the very finest quality materials.  icandyworld.com  


The third generation of the family, brothers Bradley and Warren Appel, formally joined in the late 1970s and by the 1980s the business was designing and manufacturing children’s cycle helmets and child car safety seats before developing a range of widely sold nursery products.  


In 2007, after over 70 years of research and development iCandy launched its first multi-configuration pushchair - the Apple 2 Pear – a single to double pushchair on a single footprint.  


The fourth generation of the family, Cameron and Alexander Appel, have more recently also formally joined the iCandy family business.  


The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.  


In 2016 iCandy was delighted to share the news that Her Late Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.  


iCandy are proud to be supporting partners of The Lullaby Trust the UK’s leading safer sleep charity. Together they are dedicated to promoting safer sleep for all babies through promotion and collaboration on iCandy’s Peach 7 Travel System. 


iCandy support Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy 


For further information, please contact: 


Anna Owers, PR Manager 

E: annao@icandyuk.com 


Fran Dawson, PR Executive 

E: francescad@icandyuk.com 

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