iCandy Appoints Peter McEleney as Purchasing Manager 

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iCandy is delighted to announce that Peter McEleney has been appointed to the position of Purchasing Manager at iCandy, effective immediately.  


As Purchasing Manager, Peter will work closely with joint CEOs, Bradley and Warren Appel, as well as iCandy's sales, marketing, and operations teams to drive growth and profitability for the company. Peter will be responsible for overseeing iCandy's purchasing strategy, as well as the procurement and management of iCandy’s full range of products and facilities buying. 


An experienced buyer, Peter joins iCandy from Onogo and brings a wealth of merchandising, buying and category experience within the retail industry. He is dedicated to driving categories forward profitably, establishing long-term supplier partnerships and delivering progressive change through the development and execution of customer focused strategies and commercial innovations. 


Commenting on the appointment, MD of iCandy, Martin Boyle says “We are thrilled to welcome Peter to the expanding team at iCandy. He brings an extensive amount of knowledge and his skills and expertise will be invaluable at an incredibly exciting time for the company.” 


“I am delighted to join iCandy at this dynamic time in the industry," said Peter. "I look forward to working with the team to continue to drive growth through our purchasing strategy to ensure that the company maintains a competitive edge in the market." 


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About iCandy World Ltd  


iCandy is a British family run business and has been since its establishment in 1933, when it began as a fashion design and manufacturing company in London, always designing inhouse and sourcing the very finest quality materials.  icandyworld.com  


The third generation of the family, brothers Bradley and Warren Appel, formally joined in the late 1970s and by the 1980s the business was designing and manufacturing children’s cycle helmets and child car safety seats before developing a range of widely sold nursery products.  


In 2007, after over 70 years of research and development iCandy launched its first multi-configuration pushchair - the Apple 2 Pear – a single to double pushchair on a single footprint.  


The fourth generation of the family, Cameron and Alexander Appel, have more recently also formally joined the iCandy family business.  


The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.  


In 2016 iCandy was delighted to share the news that Her Late Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.  


iCandy are proud to be supporting partners of The Lullaby Trust the UK’s leading safer sleep charity. Together they are dedicated to promoting safer sleep for all babies through promotion and collaboration on iCandy’s Peach 7 Travel System. 


iCandy support Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy 


For further information, please contact: 

Anna Owers, PR Manager annao@icandyuk.com 

Fran Dawson, PR Executive francescad@icandyuk.com 

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