iCandy Curates a New Capsule Collection of MiChair Colourways

  • Press release

- Live Every Moment. Love Every Step -

May 2023


Once again demonstrating their capabilities as constant innovators within the nursery world, this May, iCandy introduces two new colourways to the iconic iCandy MiChair. Now available in sleek black or fresh white, MiChair has been thoughtfully developed by iCandy’s UK-based in-house design team. An elegant, modular piece of furniture, the NEW MiChair will become a key piece in a stylish family home for many years to come.

Innovators of the highest quality design that will stand the test of time, iCandy is a global leader in future-proof and haute stylish baby products. Comprised of modular components that can be rearranged as baby grows and boasting an impressive 10-year warranty, the iCandy MiChair is as space efficient as it is functional.

With the option to choose their preferred colourway, parents can confidently maintain a contemporary and stylish home with the futureproof iCandy MiChair whilst raising the next generation. The wipe-clean coloured cushions not only complement modern interiors but also meet the functional demands of modern parents thanks to the option to machine wash the fabrics. The contemporary shades add sophisticated accents of colour to the sustainably-sourced* beech wood chair back, whilst the sleek frame in either matt black or white is synonymous with iCandy’s modern style.

Suitable from birth, the iCandy Newborn Pod is an optional addition which redefines the traditional baby rocker and boasts two lockable height positions; one for rest and one for play, all the while complementing any minimalist space. The detachable toy bar gives the option for parents to provide baby with a toy of their choice. The iCandy Newborn Pod is also designed to dock onto the iCandy MiChair to bring baby to parent height whilst feeding and to enable ease of interaction, so that baby can join the family at the table from the early days.

At weaning stage, the iCandy Newborn Pod can be easily removed so baby can enjoy the comfort and convenience of the iCandy MiChair seat complete with waist harness, adjustable footrest and removable tray which is also dishwasher safe. As baby grows and no longer requires a highchair, it is transformed into a sophisticated toddler chair by simply removing the T-bar, making it suitable up to the age of approximately six years.

More than just a highchair, the MiChair is the epitome of effortless multifunctionality, offering comfort, convenience and safety whilst not compromising on style. Proving once again that baby essentials can look beautiful in the home, it is an investment-worthy piece of furniture designed to grow with your family for years to come.


Pre-Order from May 2023: https://www.icandyworld.com/icandy-michair-complete-flint-black


RRP MiChair: £260

  • Black MiChair only
  • White MiChair only


RRP MiChair Bundle: £465

  • Black MiChair with Flint/Pearl/Russet/Marine Newborn Pod and Comfort Pack
  • White MiChair with Flint/Pearl/Russet/Marine Newborn Pod and Comfort Pack


RRP Newborn Pod: £155

  • Black Newborn Pod with Flint/Pearl/Russet/Marine Fabric Set
  • White Newborn Pod with Flint/Pearl/Russet/Marine Fabric Set


RRP Comfort Pack: £50

  • Flint
  • Pearl
  • Russet
  • Marine


For further information, including images and samples, please contact:

Anna Owers, PR Manager: annao@icandyuk.com
Fran Dawson, PR Executive: francescad@icandyuk.com

*FSC Certified


- ENDS -



About iCandy World Ltd



iCandy is a British family run business and has been since its establishment in 1933, when it began as a fashion design and manufacturing company in London, always designing inhouse and sourcing the very finest quality materials. icandyworld.com


The third generation of the family, brothers Bradley and Warren Appel, formally joined in the late 1970s and by the 1980s the business was designing and manufacturing children’s cycle helmets and child car safety seats before developing a range of widely sold nursery products.


In 2007, after over 70 years of research and development iCandy launched its first multi-configuration pushchair - the Apple 2 Pear – a single to double pushchair on a single footprint.


The fourth generation of the family, Cameron and Alexander Appel, have more recently also formally joined the iCandy family business.


The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation. Acclaimed for its seamless fusion of style and practicality, the iCandy MiChair is Good Housekeeping Institute Approved 2017 and was also crowned winner of the 2016 Smallish Design Awards as well as winner of ‘Product Design’ at the internationally acclaimed 2016 Red Dot Awards.  


In 2016 iCandy was delighted to share the news that Her Late Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.


iCandy are proud to be supporting partners of The Lullaby Trust the UK’s leading safer sleep charity. Together they are dedicated to promoting safer sleep for all babies through promotion and collaboration on iCandy’s Peach 7 Travel System.


iCandy support Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy

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