iCandy launches into Mamas & Papas

  • Press release

iCandy, the iconic British designer pushchair company, is delighted to announce their launch into award-winning retailer, Mamas & Papas. With decades of experience in the nursery industry between them, iCandy couldn’t be prouder to showcase a selection of their range of luxury pushchairs in the majority of Mamas & Papas’ much-loved stores and concessions across the UK and online from the 23rd January 2023.


With its roots in London’s fashion design and manufacturing scene, iCandy has uniquely been owned and directed in the UK by the same family for 90 years. Since launch, iCandy has built an unrivalled reputation for stunning, high-quality pushchairs, which are consistently designed with their four core principles in mind - Quality, Innovation, Heritage and Style. These four pillars perpetually drive the desire to create products that are both stylish and engineered to perfection. Fundamentally, every single iCandy product is exquisitely built to provide the highest standard of safety, quality and innovation, all whilst reflecting individual identity.


Martin Boyle, Managing Director of iCandy, says: “We’re thrilled to be launching into Mamas & Papas for the very first time. As one of the most trusted and forward-thinking retailers within the nursery industry, we know that the team at Mamas & Papas possess a true understanding of their end consumer. With the heart of both businesses firmly rooted in proud British design, this launch feels like a natural progression for iCandy, enhancing our incredible existing network of loyal retailers, and increasing customer touchpoints throughout the UK. We are truly excited for Mamas & Papas to become a part of our extended iCandy family.”


As one of the UK’s leading nursery retailers, Mamas & Papas has been helping parents to grow their families for over 40 years. From award-winning baby products to expert help and advice, everything they do is designed to make life a little easier for real parents, living real lives.


Nathan Williams, Chief Executive Officer at Mamas & Papas, says: “As a much-loved brand with a strong British heritage similar to our own, we’re delighted to welcome iCandy to Mamas & Papas. iCandy is a brand our customers ask for and we are excited to be able to give our customers the products and choice they desire, delivered by the guidance and support of our expert colleagues. As well as being available online, parents-to-be and their families will be able to try out the iCandy range for themselves in more than 50 of our stores and concessions”


iCandy will be available in the following Mamas & Papas stores:



Bedford, Next 




Bluewater, M&S 

Brent Cross, Next 

Bristol, Next 



Chelmsford, Next 

Cheltenham, Next 

Cheshire Oaks, M&S

Crawley, Next 



Enfield, Next

Exeter, Next 




Hayes, Next 

High Wycombe, Next 


Ipswich, Next



Longbridge, M&S 

Maidstone, Next 

Manchester, Next 

New Malden, Next

Norwich, Next 


Oxford, Next

Peterborough, Next

Plymouth, Next 

Poole, Next 

Sheffield, Next 

Shoreham, Next

Solihull, Next 




Swansea, Next



Trafford Centre 

Watford, Next 

White City






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