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Press release

iCandy launches ‘Paws For Thought’ Campaign in Support of Great Ormond Street Hospital

iCandy is a proud charity partner of Great Ormond Street Hospital and on Saturday 12th October, we were delighted to sponsor the charity’s family festival and 5k fun run as well as launch the iCandy Matching Apparel Family Gift Set in aid of GOSH.

Held in London’s iconic Hyde Park the event saw 10,000 participants run, walk and scoot their way to the finish line as well as enjoy the pre and post-race entertainment on offer in the event village. iCandy was thrilled to kick start the day in the Neverland Tent with a White Peach Art Lesson where children were invited to colour in their own white Peach pushchair. The beautiful creations were inspired by the White Peach Project Art Collection that was on display. The travelling works of art, most recently on display at Kind + Jugend in Cologne, were created by four gifted artists who designed and created one-off Peach pushchairs dedicated to GOSH. 

Following the race, iCandy took over the Neverland tent once again, this time in collaboration with Buggyfit, the original and largest buggy workout network in the UK. Trainer Becky guided parents through a post-race strength, core and stretching session using their pushchairs. Parents particularly loved exercising with the iCandy Lime pushchair which was recently awarded ‘Indy Best Buy 2019’. iCandy brought along five of the multi-functional compact fold travel systems in an array of vibrant colourways, all of which proved their worth in the fitness session.  

Throughout the brilliant event the iCandy Matching Apparel Family sets were causing quite a stir, particularly among celebrity attendees and their children who were proudly modelling the cute t-shirts and babygrows. Featuring a bear with a red heart, the t-shirts and babygrows are in honour of GOSH’s Bear Ward which cares for children with cardiac conditions.  20% of the proceeds from each purchase go directly to Great Ormond Street Hospital Charity so supporters are giving hope to the 618 seriously ill children who arrive at GOSH every day. To help iCandy raise awareness for GOSH supporters of the campaign are encouraged to share a picture of their matching apparel and tag #pawsforthought on social. The collection comprises an adult t-shirt, toddler t-shirt and baby grow- all of which make a statement whilst making a difference. Every person who purchased the gift set during the event also received a special iCandy goodie bag, worth over £50.

The iCandy canvas tote bag was filled with an array of treats supplied by brilliant brands. Organic baby food brand Piccolo provided their nutritionally balanced pouches and gentle teething wafer snacks, contemporary toy brand Noodoll added their characterful notebooks into the mix, whilst Munchkin supplied BPA free sippy cups and bath toys. Maternity and nursing brand Mamalicious know a thing or two about simple yet effective design and their branded travel empties made the perfect addition to the iCandy goodie bag. Cawston Press, creators of sparkling drinks made from pressed fruit and no fake sugars or nasties, supplied a variety of deliciously fruity cans and cartons. Designed with baby’s cognitive and visual development in mind, Etta Loves creates baby essentials that stimulate tiny eyes and the brand’s super soft bamboo washcloths completed the bag of goodies.

Over the last decade, RBC Race for the Kids has raised more than £5 million for the children and families at Great Ormond. As the event celebrates its 10th anniversary this year, GOSH is hoping it will raise an incredible £1 million. The money raised will help fund the hospital’s most urgent needs, which include the essential rebuilding of the hospital, which will see state of the art facilities replace outdated wards. Patients and families will also have more privacy and comfort including a bed for a parent to stay next to their child whilst they are in hospital.

If you would like to donate to GOSH please visit www.justgiving.com/company/icandy
If you would like to purchase the Paws for Thought Collection visit www.icandyworld.com/uk/en/collections/great-ormond-street-hospital.html
 
 

For more information please contact:

Naomi Williams, PR Manager iCandy World

naomiw@icandyuk.com – 07825 001130

About Great Ormond Street Hospital Children’s Charity

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us. 

Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world-class care for our patients and families. For more information visit www.gosh.org

About iCandy World Ltd

• iCandy is a British family business that celebrated its 85th anniversary in 2018.

• The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.

• The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.

• In 2016 iCandy were delighted to share the news that Her Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance.

• Following success in 2016, iCandy were delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development. 

• iCandy support Great Ormond Street Children’s Hospital has pledged to raise money towards the building of an enclosed isolation recovery bay at the Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information. https://www.justgiving.com/company/iCandy

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