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Press release

iCandy celebrates ‘MiChair MiStyle’ Campaign at Exclusive Influencer Brunch Event 

Fish! Borough Market, Friday 13th September 2019

Whilst Friday 13th is considered unlucky by some, the date proved to be particularly delightful for iCandy as the iconic British brand hosted a fabulous brunch attended by many influential social media parents, celebrities and their wonderful children, from Celebrity Stylist Caroline Watson to model Portia Prince. 

The brunch was hosted by Fish! – a beautiful seafood restaurant in the heart of Borough Market. The impressive glass and steel space was the perfect backdrop to showcase iCandy’s stylish MiChair and to celebrate the launch of the MiChair’s new comfort packs and newborn pods.

The new comfort pack and newborn pod colourways, Flint, Pearl, Russet and Marine informed the colour palette for the event, and the chic tones were reflected in the confetti filled balloons and impressive streamer backdrop from eco-friendly event and party suppliers, Love Bug. Not only did the striking decorations co-ordinate with the MiChair colours but even the custom-made Party Pops cake favours were crafted in the brand-new colourways.

Those in attendance were treated to delicious food including a delectable selection of pastries and gourmet doughnuts from local Borough Market bakers, Bread Ahead. After a sweet start, guests devoured the very best of seasonal produce that Fish! has to offer, whilst children were treated to mini versions of the restaurant’s most loved dishes. The very smallest of guests tantalised their taste buds with Piccolo’s pouches of Organic goodness. Piccolo co-founder and infant nutritional therapist Alice was in attendance and offered iCandy parents expert weaning and feeding advice, from the best ways to encourage self-feeding to healthy toddler snacks.

Children were entertained with stylish toys provided by Mini Maison, including a ball pit, tepee and dressing up outfits, whilst their parents got snap happy with the iCandy Instagram frame.

The celebratory brunch was the culmination of a four-part influencer campaign series named ‘MiChair MiStyle’, whereby iCandy set out to showcase that there is a MiChair style for every interior design style.

iCandy worked with four interiors influencers who are all parents and who all have very different, individual styles. Rosemary Bickers (home_with_rose) is a mother to four and has recently renovated a Victorian home which beautifully showcases her fondness for pastel pink. Warren Hoyte (daywithdad) is a stay at home dad to his two boys and undertook a huge renovation project to make way for a bright and modern home. Keely Busby (keely_busby) is mother to three boys and her fresh and airy home reflects her relaxed bohemian style. Fashion Designer Amanda Cotton (houselust) is a self-confessed ‘maximalist’ and her eclectic home certainly showcases this.

Each influencer chose a MiChair and different coloured comfort pack to style in their unique home in their unique way and the results demonstrate so stylishly that the functional and contemporary piece of furniture that is the iCandy MiChair, complements any home. From the way Keely styled her Pearl MiChair against the exposed brick wall in her dining area to Warren’s pairing of the Russet comfort pack and newborn pod with his shaker style kitchen, the MiChair looked at home in every family setting.

The brunch was a great opportunity for the influencers to meet each other and to compare how they all styled the MiChair so differently yet so beautifully. When it was time for the event to draw to a close each guest headed home sufficiently full and with a goodie bag in tow. The iCandy canvas tote bag was filled with delicious treats from Piccolo including tasty teething wafers, deliciously fruity puree pouches as well as meal pouches such as risotto and stir in pasta sauce. Good Bubble provided a gentle sulphate-free hair and body wash made with soothing cucumber and aloe vera to help cleanse and hydrate delicate baby skin. Keen to prove that giving a child the best start in life doesn’t have to mean compromising your impact on the environment, Mama Bamboo produces baby essentials from bamboo and kindly contributed bamboo fibre dinner sets, 100% biodegradable bamboo wipes and eco nappies to the iCandy goodie bags. Parenting gadget brand Bleep Bleeps generously provided a discount code for attendees to use when purchasing the ‘Suzy Snooze’- a smart nightlight, sleep soother and baby monitor. 

The iCandy MiChair is a masterpiece of stylish functionality and has firmly established itself as an investment worthy piece of furniture to grow with your family. At weaning stage, the iCandy Newborn Pod can be easily removed so baby can enjoy the comfort of the iCandy MiChair seat complete with waist strap, footrest and removable tray. As baby grows and no longer needs a highchair, it is simply transformed into a sophisticated toddler chair or rocking chair that is suitable for up to the age of approximately six years. Comprising modular components that can be rearranged as and when a different configuration is needed, the MiChair meets the demands of the modern parent, all whilst maintaining its modern and minimalist aesthetic. The freedom to choose a comfort pack or newborn pod in a design-led colourway ensures parents can maintain their sense of interior design style whilst utilising all the MiChair’s many innovative features.

The iCandy MiChair is available to purchase from your nearest iCandy Ambassador Store, local stockistJLP and iCandyworld.com

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