(Biggleswade, UK) – 08th May 2018
Quality represents one of the core principles of the iCandy brand, it is a pillar of the iCandy ethos, a statement of intent, and a promise of excellence. Fundamentally every iCandy pushchair is built to provide the highest standard of safety and quality. What’s more, every iCandy pushchair is a reflection of a parent’s personal style, which is infused with supreme functionality and ease of use. Only the very finest materials are used in the pursuit of perfection.
The Peach campaign focuses on the four areas which have become key to the product since its launch in 2009- Heritage, Innovation, Style and Quality. Over the coming weeks, iCandy will be sharing these four ideals through the parenting journey of real life iCandy parents. Today the focus will be on the topic of Quality.
Quality is reflected in every aspect of the business, from the very top tier downwards, this notion transcends throughout the entire DNA of the business. Everything iCandy do is highly personal and designed to inspire every life it touches. Their team of technicians are all experts in their respective fields, whether this be in the marketing and sales departments, or the tech and warehouse teams. Quality is of paramount importance to the brand, it forms the basis of iCandy’s prestigious standing within the industry, and is responsible for the esteem in which the brand is regarded. When it came to finding a parent who represented the very notion of quality, iCandy only had to look internally for inspiration. Graham Boyle is the Head of Buying at iCandy and is responsible for ensuring that all items used for an iCandy pushchair are of the highest quality and desirability.
iCandy are exacting with their attention to the finer details, the quest to create the definitive luxury pushchair demands a keen attention to the specifics. iCandy’s dedication to quality has been reflected through the various awards the brand has collected, most notably Which? Best Buy’s, Red Dot Design awards, and the highly coveted Queens Award.
The iCandy range is synonymous with quality, the Peach has been the flagship model of the brand since 2009. Built with only the finest materials, and design expertise, the iCandy Peach has now attained a level its competitors are yet to aspire to.
Graham is iCandy’s Head of Buying, he has been at the brand for over 7 years, and he is responsible for sourcing all the materials used by iCandy. Graham is a meticulous individual in his personal life, he also has a strong interest in fashion, and is extremely demanding in wanting the very best for his growing family of twins. Graham needs effective transportation for his twins, the Peach is the perfect complement to his busy family life, it slots into his lifestyle with its high quality functionality and head-turning class. Graham brings the same personality and demand for quality into his working life as the Head Buyer for iCandy. Under his intense scrutiny iCandy refuse to compromise on sourcing the very best materials for their pushchairs, and they refuse to accept any limitations in the pursuit of perfection.
The iCandy Peach in Phantom Beluga is a colour combination exclusive to iCandy indepedent retailers, parents will only be able to purchase this through their local independent stockist.