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Press release

The Icon. Re-Imagined.
 The new iCandy Peach, featuring over 60 modifications

*** The new iCandy Peach has just been crowned with a Best Buy from trusted Independent Testing House Which? A full Press Release regarding this acknowledgement will be issued in due course. Please note this news is embargoed until June 8th***

A large part of family life for just under a decade now, the iCandy Peach has firmly established its credentials as the definitive single to double luxury pushchair. Ten years on, the iCandy Peach is still at the forefront of great British design and ingenuity, a true beacon of engineering prowess.

With iCandy celebrating 85 years in business, the new iCandy Peach features over 60 modifications, it is aptly known as ‘The Icon.Re-Imagined.’ Not simply an upgrade to the previous model, the new Peach has undergone its most significant overhaul since its inception. Retaining that unmistakable, iconic ICandy Peach silhouette, the pushchair has been improved thanks to a host of class leading changes. A key consideration behind the concept of the new iCandy Peach was to expand on the exceptional functionality of the pushchair, and build upon the aspects which make the stroller immensely popular. The new Peach has been carefully measured, with everything parents love about the existing range infused with even more style, functionality and creative ingenuity. Exuding wonderfully minimalistic and discreet branding, the utmost care and respect has been taken to create the most comfortable of rides for baby. Quality, innovation and safety form the core principles of the iCandy brand, and the new Peach delivers a ride and experience unlike anything else on the market. Aesthetically, the new Peach has been designed with the sleekest and cleanest of finishes, with subtle pops of colour introduced throughout the fabrics of the pushchair. No minor detail has been neglected in this creative process, one which represents the next phase of evolution in the heritage of the iconic iCandy Peach pushchair.

Safety is the fundamental concern when crafting an iCandy pushchair, with style and functionality only being focused upon once all safety testing has surpassed industry benchmarks. An iCandy pushchair helps parents give their child the very best start in life, it is a celebration of the beauty of life, and the journey of love and joy that a baby brings.

The iCandy Peach takes the concept of innovation and delivers a parenting experience beyond the highest of expectations. Having one of the most compact and simplest folds on the market already, the refinements to the Peach only enhance the exceptional functionality of the pushchair. The coveted compact fold of the iCandy Peach remains the same size as previous models, despite offering an increased 10kgs basket. As expected from iCandy’s elite team of British designers, the seat unit also provides ample space for baby to grow, and is complemented by luxury quilted fabrics which provide an exceptionally soft and comfortable environment for baby. The seat holds a class leading 25kgs, offers an adjustable foot rest, and includes iCandy’s clever one touch buckle. Similar to the seat unit, the carrycot fabrics have been constructed to appear clean and luxurious, whilst offering ultimate comfort to baby. iCandy have also ensured that parents will no longer have to purchase a separate carrycot along with their stroller, the fabrics used for the carrycot and seat unit now share the same frame. This means once baby grows out of the carrycot, the fabrics can be stripped away from the carrycot frame using an innovative “zip in, zip out” design, transforming the carrycot into the seat unit. One key change to the new Peach is the addition of a one hand recline system in both parent and world facing mode. This expands on the one hand nature of the Peach, meaning the entire pushchair can be pushed and operated with one hand. What’s more, the canopy of the pushchair now features a peak and extendable panel, along with a mesh ventilation window for improved air circulation and temperature comfort. The extendable hood also offers extra shade for baby, thanks to the use of smartly placed magnets; which control how much of the canopy is exposed to the elements.

In double mode, the iCandy Peach can use two large carrycots on the one frame. Therefore, parents will no longer need to purchase a separate blossom (smaller) carrycot for their stroller should they require an upgrade to a double pushchair, once more eliminating an extra expense, saving storage space, and extending the product life cycle. In an iCandy first, parents will now have the possibility to create their own bespoke Peach pushchair by selecting their favourite chassis colour, along with their preferred fabric choice, lending an element of customisation to the process of selecting a pushchair. The Peach will be available in four distinctive colourways and three chassis options. Dove Grey, Beluga, Indigo and Damson will form the basis of the 2018 Peach collection, whilst the three chassis options will be Phantom, Satin and Chrome with black leatherette detailing. The Peach marketing campaign has highlighted this freedom for parents to express themselves by following the journey of four iCandy parents. Each parent has selected their favoured colour combination in line with their sense of style and the very different lives they lead. The campaign demonstrates how the Peach slots seamlessly into their lifestyle and draws parallels with the four pillars of the iCandy ethos which are Heritage, Innovation, Style and Quality. Alex Gregory, two-time Olympic Gold medallist, uses the Peach in his everyday lifestyle for visiting the Henley on Thames Rowing club, and enjoying countryside walks along with his family. Stylist Caroline Watson owns the iCandy Peach in Damson, it is the perfect complement to her status as a celebrity stylist to stars including Bruno Mars, Zayn Malik, and Harry Styles. Meanwhile, fashion conscious Sammi Jefcoate uses the Peach for each and every aspect of her day to day lifestyle, whilst managing the flourishing business of her fashion label. Finally, iCandy’s very own head buyer Graham Boyle uses the pushchair to help transport his young twins around, it mirrors the same dedication and care he brings to his professional career. Please visit the iCandy Press Lounge to discover each parent’s journey in more depth and find out more about their very own iCandy Peach pushchair story.

With over 60 modifications to the existing model, the new Peach sets an entirely new /benchmark in the luxury pushchair market. An all-encompassing pushchair for supreme functionality, a beacon of beautifully British style, the new iCandy Peach represents the pinnacle of design excellence and style.

The iCandy Peach is now available to purchase from your local stockist and iCandyworld.com

To view more images of the iCandy Peach, please Click Here

*** The new iCandy Peach has just been crowned with a Best Buy from trusted Independent Testing House Which? A full Press Release regarding this acknowledgement will be issued in due course. Please note this news is embargoed until June 8th***

ENDS

NOTE TO EDITORS:

  • iCandy is a British family business that celebrated its 85th anniversary in 2018.
  • The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.
  • The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.
  • In 2016 iCandy were delighted to share the news that Her Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. In 2018, iCandy were bestowed with another Queen’s award, this time for the coveted accolade of Innovation.
  • iCandy support Great Ormond Street Children’s Hospital, having pledged to raise money towards the building of an enclosed isolation recovery bay at the Hospital. The relationship with GOSH is one which the brand are extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information. https://www.justgiving.com/company/iCandy

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