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Luxury pushchair brand iCandy wins the Queen’s Award For Innovation

iCandy are honoured to announce for the second time, that Her Majesty The Queen has been graciously pleased to confer Her Awards for 2018, under advisement of the Prime Minister and a highly revered advisory committee, the prestigious Queen’s Award for Innovation to iCandy World Ltd. The Queen’s Award for Innovation is the UK’s most esteemed award for outstanding contribution to contemporary British product design and engineering and is a true testament to iCandy’s dedication within this field.

iCandy is very much looking forward to welcoming once again Her Majesty The Queen’s representative at iCandy World’s Headquarters in Biggleswade, Bedfordshire, the Lord Lieutenant who will present iCandy with their second commemorative engraved crystal bowl in acknowledgement of the brands achievements and second Grant of Appointment. The 2018 Queens Award also marks Her Majesty’s Sapphire Reign, serving as both Britain and the world’s longest reigning monarch. This impressive legacy of 65 years of accomplished progress for British Industry, makes this year’s award an extra special celebration as 2018 will also mark iCandy’s 85th anniversary in business.

As a fourth generation family business, the entire team at iCandy World feel privileged to be recognised with another Queens Award, it is an acknowledgment to the entire business of the hard work that goes on all year round to deliver innovative products, which truly represent the best of British design and engineering. Being amongst the prestigious winners of the 2016 Queens Award for Enterprise in International trade, iCandy are again greatly honoured and absolutely delighted to be granted a second appointment, this time the coveted award for Innovation. This cements iCandy’s position once again as leaders of distinguished design and engineering within their field.

The award recognises the brands contribution to innovative design for their iconic Peach pushchair, long seen as the jewel in the crown of iCandy’s remarkable product portfolio. From its inception and introduction to the market place in 2009, the Peach set a precedent within the nursery industry and quickly became a household name known around the world as being at the forefront of style and functionality. iCandy have always strived for perfection across design, innovation, style and safety since 1933. Their precision manufacturing journey has led them to crafting one of the most recognised multi-configuration single to double travel systems within a single footprint. The iCandy Peach is the brands flagship model and The Peach can adapt into a double travel system to grow with your family thanks to the use of innovative adapters. In just a few clicks the pushchair transforms into a double and back into a single pushchair when needed. Crafted and engineered to deliver a genuinely bespoke driving experience that offers ease of use for the parent and sublime comfort for the baby, this pushchair sets a whole new standard in the ultra-high luxury pushchair class. The Queens Award also marks the launch of the highly anticipated fifth generation New Peach. Boasting over 60 radical modifications to its predecessors, it will once again redefine parenting life through its ability to bring style customisation to a commercial level.


Whilst the quality of the Peach is one of the fundamental reasons for iCandy’s success in qualifying for a Queens Award, all iCandy products are equally responsible for achieving such recognition. From the lightweight, nimble option of the iCandy Raspberry, to the multifunctional iCandy Strawberry and the iCandy Apple to Pear which originally brought iCandy to the forefront of global pushchair innovation. iCandy's team of British in-house designers work tirelessly to create products which exude style, forever continuing to invest in expanding their portfolio of luxury nursery products. From the award winning, modular high chair design of the iCandy MiChair, that can provide comfort to your child from birth to  around 6 years old, to the absolutely future proof Orange pushchair with integrated ride-on board, dynamic cinema seating, and over 30 configurations, iCandy continue to surpass expectations. 2018 is no exception, bringing an exciting collaboration between two great British companies with iCandy and Land Rover co-designing and engineering the new Peach All-Terrain four wheel pushchair. ‘iCandy for Land Rover’ is set to launch this summer and will be the perfect companion to adventure seeking parents across the world.

Throughout iCandy’s impressive 85 years they have taken an everyday product, the pushchair; and through innovation and brand development, created a premium high-end, luxury fashion product. The two Joint CEO’s, brothers Bradley and Warren Appel, will be returning to Buckingham Palace in June 2018, two years since their last visit to celebrate this great honour.

“This is the achievement of our quite extraordinary team at iCandy, both here in the UK and within our iCandy global operation,” says iCandy Joint CEO Bradley Appel. “Since our establishment in London 85 years ago we have employed thousands of staff. They are all individually the most talented and dedicated team who are all truly industry experts and leaders in their various roles.  My brother Warren and I could not be more proud of everything they achieve and know that without them it would not have been possible to achieve yet another Queens Award from Her Majesty The Queen.  We are immensely proud that iCandy’s creation of our first single-footprint double pushchair took Britain by storm and that our British design and innovation has been recognised and loved by so many families across the Globe.  We do not believe our designs are iconic because we say they are, but because each pushchair we hand-make habitually becomes an industry game-changer. Trailblazing to improve both parent and baby’s world is the number one focus of our innovation, but we can see no reason for personal style to take a back seat. On the contrary, new life is the perfect excuse for parents to make a statement about who they are. iCandy’s balance of performance and luxury is the signature of parents who expect more, and want to experience every moment of their new lives feeling confident and looking great.  We are confident that the endorsement of a second Queen’s Award can only assist iCandy’s commitment and will give our worldwide customers even more confidence in building long term relationships based on trust and respect.”​