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Press release

White Peach Charity Art Project 
Dedicated to Great Ormond Street Hospital

Cologne, Germany: 22nd September-
For the first time, iCandy is exhibiting an eclectic and innovative art collection at the largest trade nursery show, Kind und Jugend Cologne, Germany, titled, The White Peach Art Project. The White Peach Project art collection has been conceived by four gifted artists donating their time and talent to design and create one-off Peach pushchairs, dedicated to Great Ormond Street Hospital Children’s charity.
 
iCandy’s direct involvement with Great Ormond Street Hospital is now in its 3rd year and has seen over £100,000 raised, the opening of an isolation bay on the ‘Bear Ward’ cardiac unit funded by iCandy and most recently, a specially adapted iCandy pushchair to enable the children of the hospital to move freely out of the wards. The modified pushchair, secures medical tubing and an oxygen tank allowing children to not only enjoy the great outdoors in safety and comfort but also gives them opportunity to have fun and play away from the hospital-setting. As a family-owned business, now in its fourth generation, the team at iCandy personally understand not only the importance of play in a child’s development but the joy play brings to the whole family. It was this that spurred the inspiration for iCandy’s next project.
 
Having long been fascinated by the art surrounding modern parenting and the joy of play, iCandy decided to launch a unique 4-piece collection of white Peach pushchairs with the purpose to be designed, drawn and painted upon to raise awareness for the GOSH charity.
 
iCandy wanted to find synergy between the creative industry and the charity sector, helping to develop an environment where creativity and talent are used for the bigger picture. As their first artist collaboration project, iCandy hope to further strengthen their connection with the Great Ormond Street Hospital Charity, who work tirelessly to fund for better research and care services for sick children and their families. This is a cause very close to our hearts and we believed it to be an important place to begin.
 
The artists that have contributed to the project were carefully selected due to their unique style and approaches to art, as iCandy felt that this mix of media would represent the various interpretations of modern parenting in today’s society in the most effective, visual way. From the urban graffiti artist ZombieDan, born and raised in London, to the bold and fearless fashion designer Sophie Hospes from Amsterdam, the collection is set to be more than a discussion piece on parenting today but will be the embodiment of today’s modern art scene, on the most unlikely canvas.
 
Contributing Artist Biographies: 
Camilla Perkins:
Camilla Perkins is an Illustrator and Painter. She derives inspiration from the everyday human, flora and fauna, elevated with a bit of imagination. Since graduating from the University of Westminster in 2012 she has worked with various high-profile clients to produce brightly coloured, heavily patterned and unique images. 
www.camillaperkins.com/
 
ZombieDan
ZombieDan is a stencil and graffiti artist. Entirely consumed by London’s encompassing and enrapturing urban and street art scene as a child in the 1990’s, and as an active witness of the golden era of British street art – Zombiedan is one of the most intoxicating and captivating new names in British art. 
www.wishboneart.co.uk/artist/zombiedan/
 
Kealey Farmer
Touching upon romance, love, relationships and family in all her artwork, Kealey Farmer is an accomplished artist with a passion to create joyful pieces of work. Specialising in 3D handmade elements that include diamond dust, Swarovski crystals and finished by the artist herself in resin have become a much-loved fixture within her work.
www.wishboneart.co.uk/artist/kealey-farmer/
 
Sophie Hospes
Founder of ULTIMATE ORIGINALS, Sophie creates the highest quality customized items which are bold and fearless. The ULTIMATE ORIGINALS one-off commissions are a celebration of uniqueness and diversity by actualizing concepts into ultimate original items, specifically made for the individuals. Sophie has had the pleasure to work with a number of brands and artists, with her customisation worn by some of the world’s biggest DJs, such as Armin van Buuren and Radical Redemption.
www.ultimateoriginals.nl/
 

-ENDS-

For more information please contact:

Naomi Williams, PR Manager iCandy World

naomiw@icandyuk.com – 07825 001130

 

About Great Ormond Street Hospital Children’s Charity

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us. 

Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world-class care for our patients and families. For more information visit www.gosh.org

About Wishbone Publishing

Wishbone Publishing is one of the leading art publishing houses in the UK, with a comprehensive stable of award-winning and best-selling artists. Established in 2013,  they represent a small and select group of the most contemporary and modern UK based artists and have been able to exploit a gap in the market that has launched the careers of some of the most known artists within the country and attract the signings some of the biggest names domestically. Wishbone Publishing current represents White Peach contributing artists, Kealey Farmer and ZombieDan.

https://www.wishboneart.co.uk/ 
 

About iCandy World Ltd

• iCandy is a British family business that celebrated its 85th anniversary in 2018.

• The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.

• The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.

• In 2016 iCandy were delighted to share the news that Her Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance.

• Following success in 2016, iCandy were delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development. 

• iCandy support Great Ormond Street Children’s Hospital has pledged to raise money towards the building of an enclosed isolation recovery bay at the Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information. https://www.justgiving.com/company/iCandy

To learn more about iCandy’s partnership with GOSH and fundraising work please read on:
https://press.icandyworld.com/icandy-design-prototype-pushchair-for-gosh/ 
 

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